advertising

Renken named director of advertising sales for The Times-Dispatch

The Richmond Times-Dispatch has named Brent Renken as the publication's director of advertising sales, it was announced Monday.

Renken will be responsible for leading the company’s local sales teams. According to a press release, Renken has amassed a mix of print and digital achievements throughout his career, which fit The Times-Dispatch’s multimedia strategy.

Little: Newspaper Media Takes Center Stage During the Holiday Shopping Season

There is only one question on the minds of retailers and advertisers for the next two months – what is the best way to reach consumers?

The answer this year, as it has for many years prior, is newspaper media.

As we enter an exciting holiday shopping season, retailers will experiment more than ever with mobile apps, geolocation push notification and other advertising strategies to reach elusive consumers. However, data reveals that one of the most effective methods remains print and digital newspaper advertising.

Games of Chance and Advertising

In Virginia, games of chance are usually illegal. However, the ones that are permitted -- bingo games, raffles and, since 1993, duck races -- are strictly governed under 18.2-340 of the Code of Virginia. Their regulation is the responsibility of the state Department of Charitable Gaming.

Who may hold a game of chance? 

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Use of the term “Super Bowl” in Advertising

The National Football League (NFL), under federal law, retains the exclusive right to control the marketing of all NFL trademarks.

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Michelle Sutherland named advertising adviser by the Educational Media Company at Virginia Tech

Michelle Sutherland

The Educational Media Company at Virginia Tech this afternoon announced Michelle Sutherland as it's new advertising adviser.

Sutherland is a recent Virginia Tech graduate who has been with EMCVT in a variety of roles since 2011 and is the former director of advertising for College Media Solutions and editor-in-chief of the Collegiate Times, according to a press release.

Happy Hour advertising regulations to change next week

Restaurants and bars beginning next week will be able to advertise the time span of their happy hour through newspapers and other media outlets.

This regulation change by the Virginia Department of Alcoholic Beverage Control goes into effect January 29.

However, restaurants will still be banned from advertising specific drink specials in newspapers and other media outlets, said Kathleen Shaw, a spokeswoman for ABC. She noted that restuarants can still advertise drink special in their establishments.

Advertising contest deadline extended

Due to inclement weather, Virginia Press Association has extended the deadline to submit entries for its annual advertising contest. 

We have decided to extend the 2013 Advertising Contest entry deadline to Wednesday, January 29 at 3 p.m. All entries that require hard copy submission must also be received at VPA by this date.

Virginia Press Services

In 1954, VPA created the media buying division of Virginia Press Services, Inc.

VPS is an industry-funded ad placement service. We are here to provide you with a simple and effective way to place multi-newspaper advertising schedules. We will handle your entire newspaper ad buy, both in print and online, from start to finish. Since we are owned by our newspapers, there is no charge for our media buying services.

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Sample 2x2 ad

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